This is the second time we’ve hosted “WP Publisher Sessions”, where we explore how publishers can grow their audience and revenue. This session is all about upgrade flows.
Pete Ericson of Leaky Paywall talks about his Subscription Accelerator Framework and how he helps publishers generate significant revenue by implementing metered paywalls and the right subscription upgrade flow for them.
Global Press has an interesting and very different business model from anything else we’ve covered here at KinshiPress.
Yes, they are WordPress-powered and innovative. But rather than being a traditional publisher, they are building independent news bureaus. Each bureau is staffed by local, women reporters, in some of the world’s least-covered places. They have journalists in places such as Mongolia and the Democratic Republic of Congo.
Global Press supports the journalists by giving them access to editors, fact-checkers, translators, style guides, and more. The goal is to provide stories from people in the impacted communities, rather than “parachute journalists”. This image below shows an example of the team involved in one story about Uganda:
Global Press has been around for over 15 years and now works with dozens of reporters. You can read their journalism at GlobalPressJournal.com. Stories are published on the Global Press Journal website in both the reporter’s local language and English. Local language versions are distributed by more than a hundred partners. English translations, meanwhile, are published by partners like Quartz and the BBC. You can seen an example of the multilingual approach on this story about Puerto Rico.
Pluribus News is a new start-up which is aiming to cover every state government across the United States.
Pluribus launches with 6 staff members. The founder Reid Wilson worked at The Washington Post and The Hill newspaper. The other staff also join from The Hill and other papers in Washington DC.
The initial plan is to cover economic, infrastructure, health care, and energy and environmental policy and possibly expand in the future into education and housing coverage.
Pluribus is WordPress-based and appears to be similar to the sites in the non-profit States Newsroom network whose sites also run on WordPress and cover state governments. But Wilson does have a commercial business model. He plans to sell advertisements in Pluribus’ free daily newsletter. The company also plans to introduce a paywall in January. And they plan to tap into lobbying spending, which has soared in states. They are perhaps more similar to FloridaPolitics.com which is also run a business.
One of the things we talk about often at KinshiPress is transparency. Good journalism requires building a kinship between yourself and your audience. In most situations, if you want people to trust your publication, you need to include information about your authors.
PublishPress Authors is a WordPress plugin that makes it simple to show details of your authors. With this plugin, you can create a biography for each other. You can add multiple authors in one post. You can also create guest author who don’t need a login for your site.
As soon as you install PublishPress Authors, you’ll see an author box under every post. You can add all the profile details you need for each author. You can easily modify the design using a visual builder that looks like this screenshot below.