Over at LeakyPaywall, Peter Ericson has a great article on whether you should offer a subscription level that hides ads. His main example is Samsnytt, a WordPress-based publisher from Sweden.
Samsnytt tries to upsell users to a special plan with an “ad-free experience”.
Pete says this a way to essentially earn more revenue for your subscriptions without having to do anything: you don’t have to produce more content, it won’t make your ad displays suffer. It’s almost like free money.
Click here to read Peter’s article. You can also watch the video below: