How Much Revenue Do Local Publishers Make?

One of the ideas behind KinshiPress is that local publishers are successfully finding new business models, often powered by WordPress.

Here’s some data to back that up from LION, a group that supports local publishers: annual revenue went up by 33% between 2020 and 2021. Most local publishers get by on revenue of just over $100k per year, but that’s growing.

Click here to see the data from LION.

News businesses that are members of LION Publishers reported earning a median annual revenue of $125,000 in 2021 — a 33 percent increase compared to a self-reported median annual revenue of $94,000 in 2020. More than half of LION members that shared financial data in both 2020 and 2021 experienced revenue growth, which is an encouraging sign of journalism businesses becoming more financially healthy as they work to achieve long-term sustainability. 

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