The Cardinal News Provides Local News to Virginia Using WordPress

We started KinshiPress because high-quality journalism is really important, and almost all new, high-quality journalism uses WordPress. The Cardinal News is a great new example from Virginia that launched in early 2022.

They have a staff of five journalists, all of whom work remotely. The site is online-only and non-profit. They cover southwest Virginia, an area that is so rural that the writers struggle to get reliable internet at home.

You can read some background on the launch here.

The Cardinal News team are taking donations via WooCommerce and are off to a good start:

“The e-commerce channel has worked very well for us. People opt-in for our newsletter, and many donate small, monthly amounts,” said Rife. “We are surprised by how quickly The Cardinal News has become known throughout the state. Richmond has the second-largest number of our readers, and many say it’s because they are looking for different coverage.”

The Cordova Times is a 108 Year Old Publisher on WordPress

  • Are you good with WordPress?
  • Do you have journalism skills?
  • Do you want to live in beautiful Prince Edward Sound in Alaska?

We have the opportunity for you: The Cordova Times is 108 year old WordPress-based local newspaper and it is available for free. The small weekly in remote South-Central Alaska (only accessible by boat or plane) has won a lot of awards including “Alaska’s Best Weekly” for two years in a row.

The newspaper is owned by a tribe who are looking to pass on ownership to a suitable candidate. They are making the newspaper available for free.

The newspaper sells advertising and also subscriptions: “The Cordova Times is $2 an issue or $104 for the whole year. Price includes delivery via U.S.P.S. Local Cordovans can choose to have their paper delivered to their door by a local paper delivery kid.”

The Cordova Times WordPress

Telling the Story of New WordPress Publishing Start-Ups

The Nieman Lab has a story up today about what it’s like to launch a newspaper. The writer launched his paper called Lookout in California 18 months ago and has an interesting story to tell. They aren’t using WordPress, but he’s part of a group of publishing start-ups and many of them are, including and

This a very practical article about the nitty-gritty of getting launched. Here’s a key quote:

With one common mission — to pay more talented journalists to produce incisive, community-bettering journalism — we no longer need to debate what’s going to pay for it. The two main funding drivers are the ones that have driven journalism for centuries. First, advertising: Display, sponsorship, branded content, promoted content, new “classifieds,” or whatever. Second, circulation: Subscription, membership or underwriting. We can now add philanthropy to the mix too. (You could add “events” as well, but those are really member or ad support.)

This items line up well with our article on Civil Beat in Hawaii. Their goal is “25% small donors, 25% larger local donors, 25% institutional giving and 25% ads and sponsorships.”

Mississippi Today is a Success Story for Non-Profit WordPress Publishers

There’s a WordPress-based publisher that has been filling up my news feed with a medical insurance story today: Here’s the story: “Need an organ transplant in Mississippi? You may be out of luck thanks to an insurance dispute

Mississippi Today is a non-profit that started in 2016 with a focus on statehouse government. They’ve grown over the last few years and now also focus on education, public health, justice and the environment.

Mississippi Today is a success story now one of the largest newsrooms in Mississippi. One of their goals is “proving that free, nonpartisan news is the antidote to apathy and an essential key to government accountability.”

You can place Mississippi Today alongside The Current in neighboring Louisiana.

Mississippi Today talk here about how they’re growing their advertising revenue:

Richardson and her team grew advertising from $5,000 to almost $17,000 during the Lab and earned $6,500 from events compared with $0 the previous year.

The Narwhal is WordPress Success Story and Start-up Publishers

Want to be impressed by what a small independent publisher can do with WordPress? Check out this story from British Columbia, with photos, graphics and text.

If you asked me to pick one new WordPress publisher that I follow and admire most, it would be probably be The Narwhal. Since 2018, they’ve grown to over 4,500 members because of the quality of their content on their WordPress platform.

We wrote about The Narwhal in depth at PublishPress:

They are a team of investigative journalists who report environmental news and stories in Canada.

The site started in 2018 and has already won key awards for news and photo journalism. Click here to read their story.

The Narwhal publishes around one post per day, and they are more about quality than quantity. Their team write, plus also produce videos, podcasts and photo essays. Across all these mediums, they demonstrate a consistent style and heart.