Telling the Story of New WordPress Publishing Start-Ups

The Nieman Lab has a story up today about what it’s like to launch a newspaper. The writer launched his paper called Lookout in California 18 months ago and has an interesting story to tell. They aren’t using WordPress, but he’s part of a group of publishing start-ups and many of them are, including LBPost.com and ColoradoSun.com.

This a very practical article about the nitty-gritty of getting launched. Here’s a key quote:

With one common mission — to pay more talented journalists to produce incisive, community-bettering journalism — we no longer need to debate what’s going to pay for it. The two main funding drivers are the ones that have driven journalism for centuries. First, advertising: Display, sponsorship, branded content, promoted content, new “classifieds,” or whatever. Second, circulation: Subscription, membership or underwriting. We can now add philanthropy to the mix too. (You could add “events” as well, but those are really member or ad support.)

This items line up well with our article on Civil Beat in Hawaii. Their goal is “25% small donors, 25% larger local donors, 25% institutional giving and 25% ads and sponsorships.”

Mississippi Today is a Success Story for Non-Profit WordPress Publishers

There’s a WordPress-based publisher that has been filling up my news feed with a medical insurance story today: Here’s the story: “Need an organ transplant in Mississippi? You may be out of luck thanks to an insurance dispute

Mississippi Today is a non-profit that started in 2016 with a focus on statehouse government. They’ve grown over the last few years and now also focus on education, public health, justice and the environment.

Mississippi Today is a success story now one of the largest newsrooms in Mississippi. One of their goals is “proving that free, nonpartisan news is the antidote to apathy and an essential key to government accountability.”

You can place Mississippi Today alongside The Current in neighboring Louisiana.

Mississippi Today talk here about how they’re growing their advertising revenue:

Richardson and her team grew advertising from $5,000 to almost $17,000 during the Lab and earned $6,500 from events compared with $0 the previous year.

The Narwhal is One of Many WordPress Success Stories for Publishers

Want to be impressed by what a small independent publisher can do with WordPress? Check out this story from British Columbia, with photos, graphics and text.

If you asked me to pick one new WordPress publisher that I follow and admire most, it would be probably be The Narwhal. Since 2018, they’ve grown to over 4,500 members because of the quality of their content on their WordPress platform.

We wrote about The Narwhal in depth at PublishPress:

They are a team of investigative journalists who report environmental news and stories in Canada.

The site started in 2018 and has already won key awards for news and photo journalism. Click here to read their story.

The Narwhal publishes around one post per day, and they are more about quality than quantity. Their team write, plus also produce videos, podcasts and photo essays. Across all these mediums, they demonstrate a consistent style and heart.

RACER is a 30 Year Old WordPress Publisher

l love to see stories like this: RACER magazine just turned 30 years old. They cover all kinds of motorsports. It’s twice as old as WordPress, but it’s still going strong … thanks to WordPress.

This article tells the story of RACER on its 30th birthday.

You can click here to view the inaugural May 1992 issue of RACER as a PDF.

The magazine is now hosted on WordPress VIP and gets over a million visitors per month. Their revenue focus is on selling digital and printed copies as a bundle.https://racer.com/

Ukraine’s Newspapers Are Covering the War With WordPress

WordPress is playing a key role as the Ukrainian community responds to Russia’s invasion.

KyivPost has been Ukraine’s main English-language newspaper since 1995. When the war started, they had around 50 staff working on their WordPress site, plus events and other revenue streams.

There’s also the Kyiv Independent, another WordPress-based news source from Ukraine. They launched in 2021 after feeling restricted in their reporting at the Kyiv Post. They have a team of 30 people who share ownership of the company.

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