The “Kinship Score” is a fun idea that I post at the bottom of some news stories on this site.
I started KinshiPress because my work has introduced me to an exciting new movement of publishers and journalists. For the lack of a better name, I’ve taken to calling them “Kinship publishers.”
Click here to read more about Kinship publishers.
It’s my experience that the most successful publishers right now are those who are building a relationship with their audience. The best way to do that is to dive deep on a specific topic or locality.
This table has a brief overview of what will give a publisher a 0/10 “Kinship score” and what will earn then 10/10.
| Kinship score of 0/10 | Kinship score of 10/10 |
|---|---|
| General “blah” content that lacks a clear focus | Content that clearly focuses on a target audience. |
| Content could have been written by AI. | Content is recognizably produced by a human who knows their topic and audience. |
| Content supported by low quality advertising | Content supported by subscriptions, newsletters, or high-quality ads. |
