The “Kinship Score” is a fun idea that I post at the bottom of some news stories on this site.
I started KinshiPress because my work has introduced me to an exciting new movement of publishers and journalists. For the lack of a better name, I’ve taken to calling them “Kinship publishers.”
It’s my experience that the most successful publishers right now are those who are building a relationship with their audience. The best way to do that is to dive deep on a specific topic or locality.
This table has a brief overview of what will give a publisher a 0/10 “Kinship score” and what will earn then 10/10.
|Kinship score of 0/10
|Kinship score of 10/10
|General “blah” content that lacks a clear focus
|Content that clearly focuses on a target audience.
|Content could have been written by AI.
|Content is recognizably produced by a human who knows their topic and audience.
|Content supported by low quality advertising
|Content supported by subscriptions, newsletters, or high-quality ads.